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Robyn empowers every athlete to feel confident in her body and unstoppable in her sport.


our Story in the NEWS
A note from our founder • Sara Falkson

I didn’t need to change. My gear did.

Growing up in Boston with 3 older brothers, sports were always my life. I quit dance, found field hockey, and spent years awkwardly wearing 2 sports bras at once just to feel supported. At 5’3” with a larger chest, I questioned whether my body was built for sports.

From Dartmouth Field Hockey practice to the Harvard Engineering Labs, I founded Robyn to ensure every young athlete feels confident in her body, and unstoppable in her sport. 

Robyn is a confidence-first team committed to supporting lifelong female athletes through education, community, and gear.

— Sara Falkson

Changing the game for the next generation.

Nearly 50% of girls quit sports by age 14 due to low body confidence. Robyn exists to change that.

Robyn Athletic is your trusted partner in building body confidence. From sports bras to workshops, we provide athletes with the tools, education, and gear they need to move freely and perform confidently.

By supporting girls in the time where it matters most, we help them embrace their potential, discover their strength, and love the way they move.

The Gear Gap


“Shrink it and pink it” is a common phrase used when designing for women by scaling down products made for men, and adding a feminine color. Women aren’t just smaller men. (Karen Korellis Reuther, Harvard)

Robyn closes the gear gap, starting with the bra. We design high-performance sportswear and community experiences for female athletes, by female athletes.

Sports Bra Data

85% of women

have never had a professional sports bra fitting

58% of women

say lack of support is their biggest sports-bra frustration

46% of girls

ages 11–18 say their breasts are a barrier to athletic participation

Confidence-First Fit System

Biomechanics-driven design

Engineered to move

Education + community

in the press
full interviews & podcasts

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